Myriad Pharmaceuticals, Inc.
A traveling experience to support Alzheimer's Disease research

Perlman Creative Group successfully collaborated with Myriad Pharmaceuticals to create a traveling experience to promote the development of drugs to slow the progression of Alzheimer's Disease.

This project included the design of the exhibit space and all graphics to support the experience. We developed a theme of connecting dots and lines to draw people into the exhibit and related this to the disease and connections within the brain. This theme was applied throughout all of the exhibits textures, edges to the cabinetry, and the user interface for the interactive educational program presented. We incorporated backlit panels of graphics, monitors with an interactive touch-screen experience that would test visiting doctors knowledge of Alzheimer's Disease and track their score and performance.

Perlman Creative Group also designed the support advertising, marketing brochures, DVD packaging, and premium products that were all inline with the theme.