Perlman Creative Group-Services

310.709.2091

info@perlmancreative.com

Advertising

We design and develop ad campaigns whether online or in print, art direct and execute photography, write creative copy, reserve media placement and much more. We "translate" marketing objectives and strategic parameters into visually and verbally compelling communication tools.

PRINT - Design, Production, Media Placement

• Advertising Campaign Concepts

• Advertorial Inserts

• Billboard Design

• Bus Stop and Other Outdoor Ads

• Photography Digital Color-Correction and Retouching

• Magazine & Newspaper Fractional or Full Page Ads

• Digital File Conversions

• Final Proof Output, Review and Delivery

• Ad Resizing or Reformatting

• Trade Publication Ads

ONLINE - Design, Programming, Implementation, Media Placement

• Banner Ads

• E-mail Marketing Campaigns

• Floating Ads

• Expanding Ads

• Wallpaper Ads

• Trick banner Ads

• Pop-up Ads

• Pop-under Ads

• Video Ads

• Map Ads

• Mobile Ads

• Interstitial Ads

Branding

A brand is the entire experience your prospects and customers have

with your company. It’s what you stand for, a promise you make, and the personality you convey. Your logo, color palette and slogan, are creative elements that convey your brand. Your brand lives in every day-to-day interaction and communication you have with your market.

• Logo Design

• Naming

• Color Palette

• Slogan or taglines

Catalog Design and Production

We create every catalog from scratch; we do not work from pre-made templates. We consult with you about your target market, industry, competition and style needs and build a design best suited for you. We'll help guide you in preparing your content to keep your costs down as well. We want a long-term relationship with our clients so making catalogs effective and ideally designed is a top priority.

• Custom Catalog Design

• Photography - Art Direction, Retouching, Scanning

• Asset Management

• Printing & Production Management

Corporate Identity

To strengthen your position in the marketplace you need an emblem or mark that will possess strong visual characteristics and represent the "persona" of your corporation. We design distinctively evocative logos and provide supporting graphic devices commonly assembled within a set of guidelines. These guidelines govern how the identity is applied and confirm approved color palettes, typefaces, page layouts and other such methods of maintaining visual continuity and brand recognition across all physical manifestations of your corporate identity.

• Logo Design

• Business Cards

• Stationery

• Envelopes

• Identity Style Guides

• Character or Mascot Creation

• Corporate Color or Palette Selection

• Naming for companies or products

• Copyright and Trademark Search & Registration

• Tagline Development

• E-mail Signatures

• Fax Covers and Business Papers

• Signage

• Notepads

Exhibit Design and Tradeshow Displays

Trade shows and exhibitions are vital functions for many businesses to attend. Along with your marketing brochures, multi-media displays, power-point presentations, sales-kits and promotional product give-aways, your exhibit is an essential tool for landing customers with that all-important sales pitch. However, getting noticed in a crowd of competitors can be a creative challenge. For more than 10 years we have worked with some of the #1 trade show display manufacturers and display distributors facilitating their clients design needs. We have the right solutions and experience to help you create a distinguished design among a sea of displays.

• Custom-Designed Exhibits

• Portable Pop-up Displays

• Large Format Mural Panel Graphics

• Plasma Touch-Screen Animations, Interactive Programs and Graphics

• Experience Design

• Themed Promotional Gifts

• Signs and Banners

• Retractable Banner Stands

• Table Skirts and Counter Wrap Graphics

• Tabletop Displays

• Flooring

Marketing Strategy and Communications

We design targeted marketing communications and you can avoid the cost of extending your in-house staff. We are state-of-the-art when it comes to the latest mobile marketing technology tools such as SMS Mobile Marketing Campaigns and QR Code lead generation strategies.

Printed Marketing Materials

• Annual Reports

• Booklets

• Brochures

• Catalogs

• Dimensional Mailers

• Direct Mail Campaigns - addressing, fulfillment & bulk mail permits

• E-mail Marketing

• Envelope Mailers

• Intelligent Documents - Programmable mail pieces printed digitally

• Mailing Lists and Database Sourcing

• Newsletters

• Postcards

• PowerPoint & Multimedia Presentations

• Presentation Folders

• Promotions

• Reply Card Programs

• Reports

• Sales Sheets

• Self-Mailing Promotions

Mobile Marketing Technology

• Mobile Marketing SMS and CRM Strategies and Campaign Management

• QR Code (Quick Response) Lead Generation

• IVR - Interactive Voice Response

• Tracking, Management, and Engagement of all functions

Packaging

Our packaging design experts understand the important steps required to package a new product and bring it to market fast. We work directly with clients and retailers to design cost-effective retail packaging. Our vast international network of vendors and distributors allow us to recommend some of the most cutting-edge, environmentally friendly and sustainable packaging available. We utilize smart design to help reduce costs by cutting down on excessive packaging material and work to streamline production processes.

• Cost Estimating

• Corrugated, Folding Carton, Direct Print and Litho Lam

• Graphic & Branding Application

• Structural Design

• Mock-ups and White Samples

• Material Sourcing

• Packaging Distribution, Planning and Fulfillment

• Barcode Generation

• Blister Packs

• Cartons, Cases, and Custom Shapes

• CD & DVD Packaging

• Clam Shell Containers

• Food Packaging

• Hang Tags

• Foams, Molded Pulps, Protective Packaging

• J-Hook Packaging

Point-of-Purchase Displays and Retail Promotions

Your point-of-purchase display can compliment your packaging and help products stand out from the crowd. At Perlman Creative Group, we initiate every P-O-P design project by identifying all the requirements: structural design, marketing, shelf life, quality assurance, logistics, legal, regulatory, graphic design, end-use, environmental, etc. We then make decisions

based on your time targets, resources, and cost constraints.

• Cost Estimating

• Graphic & Branding Application

• Structural Design

• Mock-ups

• Material Sourcing

• Packaging Distribution and Fulfillment

• Ballot Boxes

• Counter Cards

• Mobiles

• Retail Planograms

• Shelf Danglers

• Shelf Hangers

• Table Skirts

• Tear Pads

• Tent Cards

Product Development

We have designed over 300 products of licensed merchandise and understand the product development process. We offer most services necessary to facilitate the manufacturing process and the overall process of concept generation, product naming and commercialization of your new products.

• Product Naming and Branding

• Initial Product Concept Renderings

• Tight Renderings for Patent Applications

• Vendor and Manufacturer Sourcing

Publication Design and Book Cover Design

Publication design is a diverse area covering everything from magazines, newspapers and books to annual reports, product catalogues, newsletters, journals and everything in between. We have designed the covers for two #1 best-selling business books!

• Custom Publication Design

• Photography - Art Direction, Retouching, Scanning

• Creative Copy Writing

• Printing & Production Management

Social Media and Online Marketing

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it with their social networks. A corporate message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. Social media has become a platform that is easily accessible to anyone with internet access. Increased communication for organizations fosters brand awareness and often,

improved customer service. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns.

Social media is great for:

• generating awareness for businesses or products

• increasing traffic to your website or blog

• improving your search ranking

• generating qualified leads

• establishing authority within your industry

• enabling small businesses to compete with larger businesses

• opening the lines of communication between the business and customer

• increasing sales

• reducing marketing expenses

Website Design

When it comes to designing sites that are engaging, visually distinctive, and easy to navigate, we are truly web masters. We work closely with each client to provide the exact services needed -- and to help them leverage the potential of today's web-based technologies to their maximum advantage. Our web development team gives you the talent and technology necessary to give your website everything it needs to generate traffic and a steady stream of sales.

The basic aspects of site development we focus on are

Content, Usability, Appearance and Visibility.

Website Development

• Browser and File Format Compatibility

• Content Evaluation and Organization

• E-Commerce Solutions

• E-Mail Setup

• Flash Animation and Multimedia

• Navigation and Page Layout

• Online Interactive Games & Promotions

• PHP Programming

• Podcasts

• Site Hosting

• Standard HTML Programming

• Video Production and Web Conversion

• Website Copywriting

• Website Planning and Site Mapping

Custom Web Applications

• Business & Private Chat

• Complete Content Management

• Complex Data Applications

• Context Sensitive Advertising

• CV Processing & Matching Systems

• Event Ticketing Systems

• Extremely Detailed Visitor Tracking

• Forums & Discussion Groups

• High Volume Membership Sites

• Inventory Management Systems

• MMS Mobile Interfacing

• Newsletters

• Note Systems

• Online Project Management Systems

• Online Reservation Systems

• Online Sales Management Tools

• Receive SMS (Short Code) Payments

• Search Engine Optimization

• SMS Text Interfacing

• Store Locators

• Website Content in Many Languages

ADVERTISING • BRANDING • EXHIBIT DESIGN • GRAPHIC DESIGN • MARKETING COMMUNICATION • PACKAGING • WEBSITE DESIGN